![]() ![]() ![]() When exploring relationships between variables, it’s important to be aware of the distinction between correlation and causation. The hypothesis directs your analysis and serves as a reminder of what you’re aiming to prove or disprove. When conducting diagnostic analytics, hypotheses are historically-oriented (for example, “I predict this month’s decline in sales was caused by our product’s recent price increase.”). Hypotheses can be future-oriented (for example, “If we change our company’s logo, more people in North America will buy our product.”), but these aid predictive or prescriptive analytics. Having a hypothesis to test can guide and focus your diagnostic analysis. ![]() Hypothesis testing is the statistical process of proving or disproving an assumption. There several concepts to understand before diving into diagnostic analytics: hypothesis testing, the difference between correlation and causation, and diagnostic regression analysis. Diagnostic analysis can be done manually, using an algorithm, or with statistical software (such as Microsoft Excel). It can be viewed as a logical next step after using descriptive analytics to identify trends. DOWNLOAD NOWĭiagnostic analytics is the process of using data to determine the causes of trends and correlations between variables. Here’s an introduction to diagnostic analytics and key considerations for using it at your organization.įree E-Book: A Beginner's Guide to Data & AnalyticsĪccess your free e-book today. Prescriptive, which answers the question, “What should we do next?”Įach analytics type serves a specific purpose and can be used in tandem with the others to gain a full picture of the story data tells.ĭiagnostic analytics provides crucial information about why a trend or relationship occurred and is useful for professionals aiming to support their decisions with data.Predictive, which answers the question, “What might happen in the future?”.Diagnostic, which answers the question, “Why did this happen?”.Descriptive, which answers the question, “What happened?”.There are four key types of data analytics: These insights can be valuable to organizations because they help drive decision-making and strategy formulation. Data analytics-often called business analytics by organizations-is the process of using data to answer questions, identify trends, and extract insights. ![]()
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